The best time to reach a care home buyer is before they start looking
Gathersight tracks every care home in England, telling you when something happens that makes them more likely to buy.
In the last 90 days we’ve identified the following changes at care homes in England. Each change represents a potential buying signal for a care home supplier.
- new registered managers
- 1,273
- manager posts vacant
- 1,092
- approved or under construction, now
- 1,074
- nominated individuals changed
- 575
- homes opened
- 342
Live from our database · as at 16 October 2026
From the prospecting signal to your sales call, in six steps.
1Choose your edition and territory
Choose the edition matching your product or service, and select your region or a group of local areas.
- 2
Screen for prospects
Open the Deal Desk to review your change signals, ranked by what has changed and how likely it is to be a new prospecting opportunity for you.
3Review your new signals
Read what changed in the last 90 days and why it matters to you. Review the suggested next steps, and the best named prospects to call.
4Be the first to act
Every time we detect a strong signal in your territory you'll receive an email alert at 8.00AM the following morning. You'll also receive the Monday digest every week.
5Follow the leadership
Use the business profile to trace the management and ownership chain from location to operating business to owner group. Includes beds, specialisms, officers and a two-year timeline of change signals.
6Track your target accounts
Set up a watch list to monitor your target care homes.
Built for the person who has to make the call.
Prospecting
Access a live Deal Desk showing a ranked list of prospecting signals in your territory. Updated daily, your Deal Desk shows you who to prospect and why.
4,443 changes at care providers in England in the last 90 days →Sales leadership
See every region and prospecting signal on your Deal Desk. See which territories and care providers should be your priority.
9 regions · 153 local areas · one view →Account management
Get an alert as soon as an owner, manager or director changes at an account you hold.
1,848 registered manager and nominated individual changes in the last 90 days →Nine Editions, one for your business.
- Recruitment & workforceCapacity expansion, vacant managerial posts, new owners.
- Care software & digital recordsNew providers and new owners updating ageing systems.
- Care technology & hardwareNew homes and extensions buying critical equipment.
- Interiors, furniture & buildPlanning approval 12–24 months before the fit-out.
- Facilities, hygiene & complianceNew managers and new homes reviewing providers.
- Medical, mobility & care equipmentBeds added, nursing registered, homes opened.
- Catering & nutritionNew capacity, new managers, new ownership.
- Training & learningNew managers choosing or re-appraising training.
- Legal, finance, insurance & propertySales in progress, refinancing, change of hands.
Every signal is checkable
Each signal tells you when it happened, when we detected it and which source it came from. There’s no estimated occupancy and no guessed names.
See the signals we track →